For those using insertion order billing in your Bing Ads account, you’ll find a new update that helps ensure your campaigns will keep running.
Advertisers who use Bing Ads’ new recurring insertion orders feature will be able to create a series of insertion orders that will automatically renew based on the set frequency.
How does this feature work? In order to set up recurring insertion orders, you need to go to the Accounts & Billing page in your Bing Ads account. After that, click on the insertion orders tab found on the far right. When you choose the Create order option, you’ll find the Recurring insertion order in the dropdown.
You can give the recurring insertion order series a name to quickly identify the IO grouping.
Recurring IOs can be scheduled with a frequency of monthly, bimonthly, quarterly or yearly and include an end date if needed.
There are optional areas to input the purchase order, order name and any notes about the series.
It’s possible to edit recurring IOs as well as still manage individual IOs.
This matters because it can be easy to over look IO renewals, just to find out that your campaigns haven’t been running. This can be really useful, as it will help advertisers who use IO billing to manage the process without having to regularly set reminders to re-up their orders.The notes feature also allows campaign management, finance teams and other stakeholders to capture all the necessary details so everyone is on the same page.