Advertisers using Bing Ads that have the Universal Event Tag (UET) implemented may now see estimated converson impact whey they look at budget suggestions in their accounts.
Aside from click, impression and speed estimates, marketers will be able to see estimated changes in conversions with a campaign budge adjustment on the Opportunity tab in the Bing Ads web UI.
By clicking on the “View” option in a budget suggestions, a “conversion landscape” will open up from within Bing Ads. Advertisers will see conversion estimates based on various budget recommendations or their own budget value.
Bing Ads uses conversion data that is harnessed from UET conversion tracking in suggestions for retargeting, location and time/day bid adjustments. Ji Bian, the Bing Ads program manager said in a blog post that there are plans to incorporate conversion data into more insights.