For those marketers who run Bing Ads campaigns, it’s now possible to import call conversion data.  This allows them to tie calls back to campaign efforts for attribution.

Third-party all-tracking systems can integrate directly with Bing Ads via the Offline Conversion Import tool or APIs.

on of the first call-tracking services to participate in the program is CallTrackingMetrics.  The system can automatically send conversion and session data to Bing Ads campaigns.

Bing Ads started supporting offline conversion imports in September of this year, which allowed advertisers to attribute offline conversion events captured in their CRM systems.

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