Bing-Ads2After Google formally announced Expanded Text Ads would be coming to AdWords, Bing announced that they are going to add support for the new longer text ad format.  Tuesday, Bing Ads started accepting advertisers into a pilot for ETAs.

If you’re interested in getting into the test, there’s some contact information and customer IDs you’ll need to provide in an application form.  Also, Bing Ads is surveying advertisers about whether or not they “have any concerns or open questions with Expanded Text Ads.”

In the application notes, it could take a full week to get ETAs activated in your account after signing up.

“Customers with pilot access will be able to sync AdWords campaigns using Expanded Text Ads to Bing Ads using Google Import in addition to manag

[ing] Expanded Text Ads using Bing Ads Web UI and Bing Ads Editor and Bing Ads API,” explains Jamie Chung, Bing Ads program manager, in the pilot announcement.

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