Now, Advertisers are able to set up and launch the longer text ad format in thte web UI or the Bing Ads Editor or Bing Ads API. Advertisers are even able to import ETAs from Google AdWords in the Bing Ads web interface or Bing Ads Editor.
Not only that, but third-party platforms Marin Software, Kenshoo, Adobe Media Optimizer, intelliAd and Rakuten Marketing all support ETAs in Bing Ads. Soon, there will be other managment platforms taht will be slated to have camparability soon as well.
There are some recommendations that Bing Ads has that we should all keep in mind when launching and testing ETAs that follow along similar lines as hose from Google AdWords. These include new ETAs alongside your existing standard text ads during inital test phases, testing mulitple calls to action, taking advantage of ad extensions setups and other variations of ETAs, just like what you’d do with standard ads.