On July 26, Bing Ads will be shutting down Campaign Planner. In its place, you’ll find Keyword Planner.
Bing Ads launched Campaign Planer, which included vertical benchmarks, trending and forecasting data, competitor performance and keyword suggestions in 2014. But about a year leater, Bing Ads launched Keyword Planner in the US for keyword research, bid and budget estimating.
Now, Keyword Planner is offering many of the things that Campaign Planner did. According to Bing Ads, it is going to continue adding new capabilities through the year. As an example, the vertical insights offered in Campaign Planner will be found under “Your product category” in Keyword Planner.
Keyword Planner can be found under the Tools menu in the BIng Ads UI.