On Monday, Bing announced the release of the Bing AMP (Accelerated Mobile Pages) viewer.  The release of the AMP viewer gives Bing mobile searchers to access AMP-enabled pages from the search results.

Currently, AMP pages are available in the news carousel in the US.  It will roll out to other countries in the coming months.  It will become available for more links To BIng search results and to more websites, and not just news.

As you can see in the above images, the “top headlines” section with AMP can be found in the AMP carousel, and are indicated by the lightning bolt icon.  By clicking on any of these stories, the articles will load in the AMP viewer.

With Google leading the charge with the open-source AMP project, Bing joined the AMP Project in 2016. In June, the company said its AMP viewer would be available this summer.

With AMP articles now available for Bing users, news results may load faster on mobile.  This could be an added incentive for publishers to enable AMP content from Bing search.  So far, Bing hasn’t mentioned anything about how AMP would impact rankings.

Bing wrote, “The AMP protocol offers the ability to cache and serve cached copied AMP content that is published on the web, providing faster user experiences on Bing. In order to enable your AMP published content within Bing, you need to allow the Bingbot (our crawler) to fetch AMP content and allow cross-origin resource sharing (CORS) for bing-amp.com domain. Most AMP enabled sites and advertisers have already authorized the CORS sharing for the ampproject.org domain, but now need to also bing-amp.com to the allowed list.”

Source –