bingBing is doing its best to keep itself on the top of the game by building a search platform based on entity and conversational understanding.  Because of this, Bing launched a new feature that allows the site to keep the context of a search from one query to the next.

In the example given by Search Engine Land in the source, if you did a query on who the president of the United States was, you could then follow it up with the another query, “who is he married to” and you’d see that the search results would be based on the first search you did.

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Based on Bing’s announcement, there will be more search features that are going to be rolled out in the near future.

 

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