Now, it’s easier to get started with Bing’s Shopping campaigns.  This week, Bing Ads has launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center.

Beginning from the Import tab found in Bing Merchant Center (MBC), advertisers are able to sign into their Google Merchant Center accounts and pull in feeds directly into Bing Ads, taking away the need to upload product feed to two separate places.

Advertisers can schedule ongoing imports on a daily, weekly or monthly basis.

The import status is reported on the Catalog summary page in Bing Webmaster Tools.  This feature is available for both standard and multiclient Google Merchant Center accounts.

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