With Bing News PubHub, publishers are able to submit their news sites to Bing for consideration of inclusion in Bing News. Bing News will be syndicated in front of Windows 10 users through Cortana, as well as in front of Outlook users through outlook News Connector in the Bing mobile apps on iOS and Android and other places.
If you want your site included, you’ll need to first make sure your site follows and complies with the Bing Webmaster Guidelines. After making sure that the site complies with these guidelines, you’ll have to make sure you verify your site in the Bing Webmaster Tools.
According to Bing, your news site will be judged on the following criteria:
- Newsworthiness: Report on timely events and topics that are interesting to users. Content that doesn’t focus on reporting, such as how-to articles, job postings, advice columns or product promotions, is not considered newsworthy. Similarly, content that consists strictly of information without including original reporting or analysis, such as stock data and weather forecasts, is not considered newsworthy.
- Originality: Provide unique facts or points of view. Faced with numerous sources frequently reporting similar or identical content, originality or uniqueness becomes a critical way to determine the value to a user of an individual story.
- Authority: Identify sources, authors and attribution of all content. News sites with authority maintain the highest level of trust and respect from our users.
- Readability: Create content with correct grammar and spelling, and keep site design easy for users to navigate. Advertising should never interfere with the user experience.