Bing Ads is making a change to how it determines status in its Bing Partner Program, shifting it to a calendar-year evaluation. The change is scheduled to take place in January 2019.
The program consists of three tiers :
- Elite
- Select
- Partner
- as well as resellers, agencies and technology providers that meet certain spend and certification criteria.
Bing partners tier status will now be based on meeting the program requirements, based on a formula including billings and output, from January 1 to December 31 of the year. According to Bing, the new schedule better aligns with the industry standard, as well as advertisers’ own billing schedules.
Partners will be able to move up or down tier levels depending on the results of an annual performance review. As a member’s status goes up, benefits increase.
With a calendar-year focus, agencies currently enrolled in or looking to join the Bing Partner Program will likely find it easier to gauge their potential tier status in the program.