A partnership has been forged between Bing and airlines in order to provide a more comprehensive flight search experience, which was announced on Tuesday. This partnership makes use of real-time data and direct integrations with airlines to facilitate flight search, comparison and booking.
The flight search is going to look similar to those familiar with Google’s flight search offering. The flight search interface on Bing is prominent on the page, which could be concerning to some booking sites. It could end up hurting traffic online travel agencies (OTAs) sites like TripAdvisor and Expedia since the flight search interface pushes those listing further down the page.
In order to browse flights, usrs will be able to conduct searches right from Bing’s homepage. This surfaces an interactive feature allowing users to specify details like travel dates, seating class preference, etc.
If you click on one of the results, you will be taken to a more comprehensive flight search page with more filtering options.