What are some of the platforms you think about when you think about remarketing? Many people might think of platforms like AdRoll, Google and Criteo. But do you really think about the Bing Network an how it’s associated with a successful remarketing program? When Michelle Cruz recently attended a Bing webcast on “The Art and Science of Remarketing Optimization” (PDF), she was surprised by what she heard.
In an article she wrote about several recommendations that will help us manage a successful Bing remarketing program based on her learnings.