Bing-logo-orange-RGBLast year, it was announced, but now, Bing has made it official: “Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide.”


Using comScore data, Microsoft is saying that Bing is behind “close to one-third of US PC web searches.”

Not only is Bing providing search results for Siri on Apple devices, a majority of Bing search volume is on the desktop.  Bing crossed the 20-percent market share threshold on the PC last April.  But now, as of today, it stands at just under 21 percent.  Because of the addition of Yahoo organic and AOL results, Bing is now responsible or something closer to 34 percent of organic search results versus Google’s almost two-thirds.  That’s a nice jump for Bing.


In 2015, Bing and Yahoo, who were under the terms of a renegotiated deal, agreed that 51 percent of Yahoo algorithmic results must carry Bing Ads.  Of course, that is only meant for desktop.  That agreement doesn’t extend into mobile.

In the realm of mobile search, Google is dominating with more than 90 percent market share, according to StatCounter.  Regardless of the accuracy of this data, we know that this shows a huge gap between the search engines.


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