Beginning July 1, 2018, Bing will not allow ads for BB guns, paintball guns, air rifles or parts that can be attached to weapons, used to create ammunition, or aid in the reloading of weapons.
There is an already existing ban on ads for firearms, integral weapon parts and ammunition, and this new update expands upon that.
“Many of the recreational type guns like air rifles look like real guns and consumers may be led to click on offers that are different than their expectations. Finally, this change responds to the feedback from Bing Ads publishers who have similar policies in place,” explains Advertiser Policy Manager Melissa Alsoszatai-Petheo in the announcement.
The things that will continued to be allowed includes gun safety equipment, holsters, and concealed-carry clothing. Bing’s full policy on weapons, knives, firearms and ammunition can be found here.