In an announced made on August 4th, Bing hopes to increase their user base by introducing a program that targets the NFL’s Seattle Seahawks fans.
If you’re familiar with Bing, you already know about their existing program called Bing Rewards, but this program is called Rewards, and is customized for the Seahawks organization and its fans. If you bing.com/seahawks, you will have the opportunity to ear credits when using Bing’s search engine. Rewards that the program offers instant rewards that include discounts on concessions and pro shop purchases, and even entries into sweepstakes for prizes, which includes the following:
- 2016 Seahawks season tickets
- Autographed Seahawks gear (footballs, jerseys, helmets)
- VIP home game parking passes for each Seahawks home game
- Road trip to the Seahawks vs. 49ers game on October 22
Of course, as appealing as this could be to Seahawks fans, it isn’t like it’ll create a surge of searches on the Bing search engine, but you have to keep in mind that Seahawk fans are quite loyal. This loyalty could potentially play right into Bing’s hands.
If you’re already signed up for the traditional Bing Rewards, you can sign up for the Seahawks program and earn credits as usual but you’ll also be eligible for the additional Seahawks offers mentioned above.