Black Friday Now As Important As Cyber Monday, Thanks To Mobile [Study]

Christmas 214988 640 In recent years, with the online shopping presence really making a killing, Black Friday has almost become a “Cyber” Friday for a number of online retailers, according to new analysis from Criteo.

Because of how big mobile purchasing has increased over the years, retailers are seeing online sales on Black Friday nearly equal those of Cyber Monday last year.

“The path to purchase for today’s consumer has evolved and, as a result, people are doing a tremendous amount of online shopping across all devices on Black Friday,” said James Smith, EVP, Americas at Criteo. “Sales on mobile especially have hit record numbers, according to 2014 data.”

Sales volumes from mobile devices were 18 percent higher on Black Friday than on Cyber Monday among many merchants in 2014.  32 percent of e-commerce sales were made on a mobile devices on Black Friday, compared to 24 percent on Cyber Monday.

For the 2014 holiday season, online sales from mass retailers on Black Friday were 270 percent higher than non-holiday periods, which is nearly compatible with Cyber Monday sales.

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