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Social Media Job Hunt (SMJH) Experiment

I’ve been laid off.  It’s time to get creative and see how quickly a new job finds me. Follow the experiment at www.scottorth.com

Blogging and Social Media

The full version of this article can be found on the USGlass Magazine site Update: This article was written while I was employed at GTS.  Out of respect for their rules, I am linking direct to the magazine source, but not placing the content here. You can find other articles by Scott Orth (and GTS) at USGlass Magazine

Getting Customers Back…Online

Article Originally Written for AGRR Magazine in the Automotive Glass Industry The Disappearing Customer Are conglomerates, like Safelite, pushing their way into your neighborhood, stealing your customers with unethical, big-business pressure tactics?  The auto glass market is essentially “owned” by one company.  If you’re trying to survive in a this tough industry, you have to take your customers back. …

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Internet vs. Phone Book

This article was written for Glass Magazine, and can be found in its entirety at: http://www.glassmagazine.com/article/auto/phone-book-pitfalls By Scott Orth (while at GTS) November 4, 2008 AUTO : MARKETING Update: This article was written while I was employed at GTS.  Out of respect for their rules, I am linking direct to the magazine source, but not placing …

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USGlass Magazine

I’ve been asked to write a column for another glass industry publication, US Glass.  You can find my debut article with this magazine here… Update: This article was written while I was employed at GTS.  Out of respect for their rules, I am linking direct to the magazine source, but not placing the content here. Read …

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New articles in print publications

Hello readers, I may not have as much time as I’d like to post articles to this blog.  Instead, however; I’d like to post links to articles I am writing for numerous print publications.  Hopefully you will find these usefull.  As time allows, I will also post new ideas here, for now… Here is one …

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Bad Experience at Wynn Las Vegas

I realize it’s been a long, long time since I’ve posted anything to this blog – but in light of my pathetic view of the Wynn Las Vegas, I decided to reignite the ol’ blog fire and write about it. I’d like to start by stating that though I travel quite a bit, and the …

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Friday Favorites

In an attempt to actually pay attention to my own blog – here is a list of my favorite posts from the week.  I haven’t had much time to read this week, so sorry for the short list… Matt McGee’s SEM Celebrity Look-a-Like Rebecca Kelly’s “Don’t Fire Me Rand” SES Wrap Up Todd Malicoat’s “Why I …

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SES New York Wrap up

Okay – I missed the New York recap, but what can I say – I have 1,000 deliverables due, and my (professional) goal in life is to make clients happy – so…priorities man, priorities… SES New York was fantastic – great attendee turn out, great sessions, and a memorable first trip to the Big Apple.  …

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SearchFest 2007 is a Homerun!

I have learned a lot in the last couple of months.  Many good things – and a few that were only learned through near-disaster errors.  But hey – sometimes those mistakes make the biggest impressions, right? Less than a year ago, I co-founded SEMpdx with a couple of colleagues and began marketing to local SEO/M …

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