A really common opportunity that people see for Shopify stores is creating blog content for SEO. Most of the time, Shopify sites are targeting keywords with informational intent with transactional pages.
These types of sites usually create a discrepancy between what content it has and what Google is “willing” to rank. This means that the Shopify store doesn’t have pages to support the intent of the keywords.
This means that shops found on Shopify might have to create blog content in order to rank for keywords that seem strictly transactional.
To read more on the subject, read the full post here on Marketing Land.