If you are familiar with blue ocean marketing strategy, then you know that SEO is typically a “red ocean” strategy. For those who are unfamiliar with blue ocean strategy, it’s an approach to business that doesn’t concern itself with the competition. This strategy encourages you to suspend all that you know about building success to take a leap into a new way of thinking about business strategy.
Most of the time, businesses have to face high amounts of competition in order to succeed. Is there any way you can create a “blue ocean” environment and avoid having to deal with the compeitition?
IN this episode of Whiteboard Friday, PJ Howland of Leaders.com says that you can achieve a blue ocean SEO strategy through the creation of realistic content for your customers.