It’s funny how in many different industries and work environments, there will always be groups that may separate themselves from other groups, and maybe even have some sort of friendly rivalry between them as well. As an example, we know that in the emergency business, you’ve got the fire and police. They both work for the same side ultimately, but they both have different sides and hold their own ways of dealing with things.
When it comes to SEO, content marketing and PR are sort of the same way. Normally, the two groups were usually divided and would fend for themselves. Because of this, they would be offering different opportunities and solutions to any given situation. Now, in one way, that doesn’t seem like too bad of a thing, as it gives us a greater amount of options and choices on how to solve any particular marketing problem.
Due to Google’s Penguin and Panda algorithm updates, SEO has changed. Thanks to these updates, content marketing and PR are falling under the same umbrella.
When it comes down to it, both PR and content marketing ultimately have the same goals. They both want to create engaging and relevant content that is suitable for the target audience. In this post, the core idea is that, since times have changed, both content marketing and PR are more similar than ever, and will end up having to work more closely together than they have before.
In an article written by Robin Swire, we will see how PR and SEO are evolving together. You can find the article on the Moz site, under the YouMoz section of the site.
To check it out, just follow the link below!