Social media has long since become a huge part of our daily lives, with no end in sight for social media as a whole. In the business world, it’s important for anybody who runs social media campaigns to create content that stands out. With so much competition out there, the ability to capture the attention of your target audience can make or break your campaign.
It’s crucial getting as many eyeballs on your posts as possible if you want to increase your chances of success, and visual elements are a big part of getting that to happen. According to research at 3M Corporation, we are able to process visuals 60,000 times faster than text. That means that visuals will be the first thing caught by the eye of your target audience.
The following infographic that features five tips you can use to enhance your visual content in social media posts has been put together by the Giraffe Social Media team. Incorporating these tips into your social media strategy, and combining them with your own creative approach, may prove beneficial in enhancing the overall quality of your content.
By taking the time to carefully consider each recommendation and implementing them in a way that aligns with your unique style and brand voice, you can improve the visual appeal of your posts and increase engagement with your audience.