The focus of Brainshark’s platform is on the training of sales rep, who usually upload videos of themselves answering specific client questions or trying out elevator pitches.
Mark Yacovone, the Senior Product Manager said that the problem is that Brainshark’s client companies said that reps weren’t getting feedback fast enough because of the number of videos or their supervisors’ schedules.
This week, the Massachusetts-based company is adding AI to its platform for the first time. This AI is a Machine Analysis engine, which automatically screens the videos to provide an initial layer of feedback. The company says no one else offers this kind of automated machine analysis and feedback of self-assessment videos.