Here’s a question to ask yourself, “what is the lifeblood of great content?” You don’t have to worry about getting too deep with this question, as the answer to it is equally as simple as the question itself. The answer to the question is “great ideas.” Excitement that comes with a great idea is something that can really help you when you’re actively creating the content. With that excitement, the results of your labor will translate into something that will make your audience want to share what you’ve made.
We all know that if you have an idea that you’re less than thrilled with, or you know that it’s outright bad, putting your time and energy is, in itself, a bad idea. Putting yourself into a bad idea is a waste of not only resources, but it can turn your audience off too. If your track record ends up with a string of these bad or failed content ideas, you could lose your credibility, and even worse, your job.
With such a grey cloud hanging over your head, it can be pretty intimidating to have to be the one to come up with the ideas. But fear not, as that grey cloud has a silver lining. Finding the right idea doesn’t really have to be hard.
In a Moz Blog post by Isla McKetta, you’ll get some help when it comes to finding those great ideas you’re looking for. In Isla’s post, there is a list of things that will be covered:
- Where ideas come from
- Content freshness
- Inspiration for boring industries
- Recognizing the right idea
- Targeting and providing value
You can either click on any of the links above, or the link below to check out Isla’s blog post!