Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing.
Branch announced this week that it is acquiring TUNE’s Attribution Analytics platform and team. Now that Branch is getting its attribution platform, TUNE will be focusing on HasOffers, its performance marketing solution.
Branch released a mobile attribution offering in February called Universal Ads, which now will be boosted by TUNE’s. While TUNE had been focused on attributing credit to ads that led to app installs, Branch will also include attribution for other kinds of effects from ads in mobile web and apps.