Over the last year, Accelerated Mobile Pages (AMP) have been growing at a good, steady pace, going single-digit to low double-digit percentages of traffic for a number of websites.

Here’s an interesting trend – there are a quite a few news publishers, certain viral and breaking stories are now consumed in the AMP format most of the time.  AMP can be  major part of a publisher’s overall web traffic on a big news day.

It’s in these moments that a fast and full-featured AMP experience can help a publisher put its best foot forward.

[Read the full article at Search Engine Land]

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