Customer Platforms (CDPs), which is a place where all customer-related data is centralized, is a booming category.
Bridg, a Santa Monica-based firm, announced a CDP optimized for use by brick-and-mortar retailers. The company says that it is the first of its kind. The CDP is expected to be released this fall, along with a customer relationship management (CRM) system.
Since 2012, founder and CEO Amit Jain said that his company has been focused on providing a customer identification platform for physical stores.
Previously, it created both deterministic and probabilistic profiles of customers, centered around their point-of-sale data.