Cloud solution for managing and monetizing video content, Brightcove, has released Brightcove Campaign, a video campaign app that allows marketers to create, manage and analyze their video demand generation campaigns in an all in one tool.

This solution includes analytics and benchmarks that let marketers compare their campaigns to industry standard. It provides optimization tips, click-to-publish capabilities across multiple channels and integrations with marketing automation platforms Eloqua, Marketo, HubSpot and Salesforce.

Since video playing has a larger role in demand generation campaigns, the ability to create, analyze and optimize those efforts across channels from one toole can help make things easier in terms of management. “Throughout the development process phase of Brightcove Campaign, we worked with many demand generation marketers to ensure it fits seamlessly into their workflows,” said Brightcove CTO Charles Chu.

“The ability to tag my video assets and see how they stack up against similar videos in the industry takes the guesswork out of how my campaign is performing,” said Demandbase’s Senior Director of Digital Marketing Mimi Rosenheim, who was among the marketers that provided input during development.

SourceAmy Gesenhues