One of the focuses of machine learning and AI is that mundane tasks will be automated, which will let people do more strategic or creative work. This is what BrightEdge says about its new Autopilot SEO product, which the company likens to a self-driving car.

This product was announced during the company’s Share19 conference a number of weeks ago.

According to BrightEdge CEO Jim Yu, the product was built over more than a decade and after analysis of billions of webpages and petabyes of data to determine what common SEO tasks were capable of automation. You says that BrightEdge created Autopilot in order to address the parts of SEO that are reptetitive in order to free up marketers’ time and resource.

He explained that the Autopilot is able to perform a number of important SEO functions without any human involvement. These include:

  • Orphan pages are “automatically fixed, optimized and connected.”
  • Mobile pages “are self-optimized.”
  • Duplicate content is automatically fixed.​

Yu stated that no other SEO company can currently do this through automation. He said that that the company’s recent acquisition of responsive design platform Trilibis was critical in the development of Autopilot. Autopilot utilizes other BrightEdige technology in order to “drive auto-optimization, self-driving SEO with zero touch.”

According to the CEO, over the last six months, Autopilot has been deployed across 1,000 BrightEdge customer sites. The company offered some aggregated customer data to show the solution is improving SEO improvement:

  • 60% increase in page views per visits​
  • 21% more keywords on page one rankings​
  • 2X increase in conversions​
  • SEM impact: 28% improvement in Ad Quality score​

The PPC improvement is based on optimized, faster-loading mobile landing pages.

BrightEdge has sited customer Customer Campbell’s Soup as a marquee case study. After Campbell’s Soup adopted Autopilot, the company said that it saw a “204% traffic life year-over-year,” as well as page speed improvements across 35% of pages and more page one rankings for thousands of keywords.

Yu did emphasize that the chief benefit of Autopilot is that can help “scale a marketer’s time and impact across the organization.” BrightEdge says it’s not charging separately for Autopilot.

SourceGreg Sterling