One of the most challenging issues facing brands today is producing actionable insights.  Urgency is always there, and is always pushing marketers and analysts to rush their decisions.  But it’s never that simple, as urgency is only half of the problem.  We also have to deal with the waves of data from far too many sources as well.  The combination of urgency and the ever rushing push of data, we are inundated every time we try jumping into the pool.

Where do we even start?  Transactional, engagement, or demographic data? Prospecting or retention?

There are strategies that we must navigate and eventually find the remedies to these issues.  There are times when we have to step back, narrow our focus, and get ruthless.

[Read the full article on Search Engine Land]

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