For those who have been in the SEO industry for long enough, they will remember when everything was done manually. In this case, when it comes to PPC, almost everything was done manually. But because it was all done like this, it forced people to learn the ins and outs of PPC. Today, because of automation, new account managers don’t learn the fundamentals of PPC like they used to, because they have tools to handle the details. As humans try co-managing accounts with AI, it’s true that those who have the strongest fundamentals will have the best opportunities for career advancement.
How To Build A Stronger, More Effective PPC Team
2018-02-27T09:47:45-08:00 By Scott Davenport|
About the Author: Scott Davenport
Scott Davenport is the content writer and social media man of Thrive Business Marketing in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!