Once your customer has become a lead, are you mindful of their experience after the fact?  Using newsletters, invoices and sales emails are easy to use, but if you really want to deliver an exceptional experience for your customer, one that really improves their retention for your brand, you have to do more.  In this episode of Whiteboard Friday, Dana DiTomaso will share three things that you can do today that will improve your customer experience and make earning those leads worthwhile.