Building Data-Driven Personas To Improve Your Targeting


If you haven’t created your target persona yet, and they aren’t driven by data, you’re missing out. In this video, John Lincoln, Ignite Visibility CEO, will break down how to gather the proper data to build a data-driven persona.

Here are the three steps you can take to gather data:

  1. Gather the conversion data from the most important areas around the web
  2. Look at the platform-level data
  3. Look at all your social media profile followers