As Google releases more and more updates, it always makes SEOs and marketers feel like they have to work harder to be able to adjust to the new changes.  Naturally, that is the case, but why would Google want to cause more problems for SEOs and marketers?

That’s actually not their intent at all.  Google wants to have their search engine to be for the people.  They want people to find the content they’re actually looking for.  Take the major updates like Penguin, Hummingbird and Panda as an example.  The big reason behind these major update was to allow Google to be better at determining what’s relevant to you and what you’re looking for.

In the end, this actually WILL help our work in SEO.  When we are working on our content, we don’t have to worry about focusing so badly on specific keywords.  This way, you can simply deal with making good content, and not content that is packed with keywords.  Something like that can actually take some worry off your mind when writing content is concerned.

In today’s Whiteboard Friday, Rand talks about how focusing on people and topics they’re interested in instead of keywords and rankings can be more effective during valuable traffic.

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