One of the central questions to every ad network is if you should buy a performance marketing platform or develop core capabilities in-house.  For those who are under constant pressure to deliver innovation and revenue, such as CTOs and network owners, it’s a choice that has a direct impact on both short and long term business growth.

Download the following e-book from Tune to discover:

  • How successful ad networks navigate a range of costs, resourcing and risk management factors to make the decision to buy or DIY.
  • An interactive experience to predict the cost of building an in-house platform.
  • What data from 66 performance marketers with 1.3B monthly clicks shows about making the decision to buy.

Visit Digital Marketing Depot to download “Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network.”

 

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