bad-bossImagine you’re in front of a client, a boss, or some sort of higher up (even the company CEO) and you know that you’re the one tasked with trying to convince that person of the value that SEO will have on their website.  We know that optimizing your site to any extent will provide a good value to the website owner over time, but how do you truly convey that value in a way that anybody can easily grasp?

 has put together a process that will enable us to calculate an estimate of ROI for implementing changes to keyword targeting.  Shannon has a post on that will help walk you through that process, so that it’ll make it easier for you to do the same for your client or boss.

To check it out, you can head on over to and find Shannon’s article under the Moz Blog header, or just follow the link provided below to get straight to the action.

Moz Blog: Calculating Estimated ROI for a Specific Site & Body of Keywords