bing adsLast week, Bing Ads rolled out call out and review extensions.  These new ad extensions are available in all Bing Ads markets, with the exception of Hong Kong and Taiwan.  Below is an example of features of both of these extensions.

Bing Ads Callout and Review Extensions

With Callout extensions, advertisers are able to add up to 20 callouts in their campaigns and ad groups and have to have a minimum of two callout extensions in order for them to display.

Bing has said that the format in which callouts show can vary.  By looking at the above ad, you’ll see that there are two lines of callout extensions showing.  The first is with dot separators (the one starting with “Free Cancellation”) and the other one with dash separators (the one beginning with “The 20 best hotels in Chicago, IL”).

Reviews for review extensions have to come from “reliable, well established and trusted sources.”  The review has to appear on the review landing page.  Advertisers aren’t charged for clicks on those links either.  The reviews can be paraphrased, but they must represent the original review accurately.

Again, looking at the ad above, if you look at the two lines of callouts and extended sitelinks, you’ll see that they have a review extension enabled with a review from the World Travel Awards.

Both Callout and Review extensions can be set up from the ad extensions tab in the Bing Ads UI.

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