During a discussion between Ginny Marvin of Search Engine Land and Steve Sirich, The general manager of Global Advertising Business for Microsoft, they talked about the future of digital marketing because of massive disruption (in this case, COVID).

With the entire industry affected by the pandemic, we need to be able to grow and change in the face of COVID. Digital marketers are at the front of empowering the likes of business partners, friends, family. After all, these are challenging times.

Since we are doing our best to reopen businesses, it’s always a good idea to find ways to assist brands who are trying to support their customers, as well as operate with a clear sense of purpose.

To see what Sirich had to say, check out the full post on Search Engine Land.