With a well-written and compelling meta description, it has the power to raise the CTR of your organic search results, which not only allows more of the people who see your page in the search results, but it’ll increase the chances of actual click through and land on your site.
Good meta descriptions will help you entice people to click through to visit your website. Not only that, they can assist Google and other search engines to understand what each of your web pages are all about.
Does this mean that meta descriptions are a factor in Google’s algorithm? It’s time to find out!
Search Engine Journal has a column written by Miranda Miller where she discusses the claim, the evidence for and against, and their verdict on whether meta descriptions are a Google ranking factor.