Google recently came out and said that it’s possible that mobile search could exceed desktop search by the end of 2014. Even though this could be a trend that could realistically happen, you have to realize that this proclamation could be a broad brush stroke across all local businesses.
Even if this prediction comes true by the year’s end, it’s possible that your business may not be affected very much, or at all. In this edition of Whiteboard Fiday, Rand takes us down the lane of this nuance of a brush stroke and helps us understand it a little better. He talks about what you can do to go farther with your mobile strategy that can help out businesses, no matter if Google’s prediction comes true or not.