Google’s Gary Illyes and Stone Temple’s Eric Enge discuss how Google uses links at Pubcon Las Vegas in 2017.

Links remain one of Google’s top ranking factors, yet we often see pages that rank well with few or no links. How does that happen, and how does Google decide a page should rank well without any link signals?

For a transcript of this video, please visit: https://www.stonetemple.com/can-pages…