keywords
When it comes to keyword targeting, would you consider dropping it entirely for focusing on broad topics and concepts to satisfy searcher intent?  Well, if you do, you probably know how big of a step it is, and how it could possible hurt your rankings.

In this episode of Whiteboard Friday, Rand Fishkin talks about old-school keyword targeting and new-school concept targeting, outlining a plan of action that everybody can follow to get the best of both worlds