If your company has been around long enough, there’s a good chance somebody, somewhere, will create negative content about your business. It can really be frustrating, especially if you’re doing the best you can to service the customer, and they still find you at fault for a service or product that didn’t quite work out for them.
In a recent Search Engine Journal post, somebody asks about an article that spoke negatively about their company. The article is ranking first page, and the company is trying to outrank that particular article.
Basically, this is what they are asking:
“I wondered if disavowing their link to our site will help in pushing their article to the third or fourth page of results.”
I think it’s safe to say well understand where the person is coming from. It can really be frustrating because you want to clear up the negative content as soon as possible.
When your company does see negative content appear in the search results, you might want to find a way to remove it. In that case, how do you outrank the offending webpage?
Check out Tony Wright‘s post on Search Engine Journal from the following link!