According to every professional, blog post and everybody in between, we know that in order to bring in potential customers to your business website, you need to get as many links out there as possible. But for the last few years, we’ve been told by Google themselves that as marketers, we have got to stop focusing on building links. Naturally, we have grown to understand that we shouldn’t be using manipulative links to get the visitors that we so desire, and that external links aren’t important when it comes to the ranking algorithms that Google has cooked up.
But how much of this is true?
There might be some new information that was mined by Dr. Matthew Peters of Moz that could show that perhaps we could have a slim chance that you can rank in Google without links. The information comes from Moz’s upcoming biannual ranking correlation study. Aside from checking out the aforementioned correlation study, you can also visit Cyrus Shepard’s Moz post that discusses the study information in good detail.
So go ahead and check it out for yourself and see what your chances are for ranking without using a single link!