For any website owner or marketer, article marketing has been found to be an effective way of providing readers information about the products and services that you provide as a business. Articles are a great source for readers to find out the benefits of your products.
Articles can have an impact on any platform, which can help generate traffic for a long time. This means potentially months, if not years. Is it possible to create an article that can drive organic traffic, as well as expanding your reach across a variety of channels? Absolutely!
Search Engine Journal has a guide, written by Jason Hennessey, where they dig into the art of article marketing. The guide discusses topic ideation to content writing, and even establishing a viral-worthy sharing strategy.