If there’s a formula to SEO, can you utilize it to increase your rankings? Of course you could! But the big question is, what is this formula? How can you use it to outrank the bigger and more popular competition?
All it takes is great content, an optimized website, a user experience others could die for, and the like. It just takes work and a little bit of patience.
At Search Engine Journal, Mark from Pittsburg asked, “How do you compete for keyword rank with a site that gets 400x the monthly traffic when you absolutely have to rank for the same keyword?“
There was much more to his question, but long time online marketing veteran, Adam Riemer, answered it in the following column where he shows us how you can compete against larger competitors on a valuable keyword. Check it out!