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Case Study: Does Broken Link Building Work Today?

We haven’t really talked about broken link building on Thrive much, so it’s a good idea to make sure we all know what broken link building is. This particular form of link building, according to Moz, is a “white-hat, effective, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.”

But does broken link building still works today? See Ahref’s results from trying to build links off of one of Google’s broken pages.

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