Accelerated Mobile Pages

Google Might Not Display Web Stories That Are Considered Teasers

Based on a recent announcement, Google will not to display “teaser” based Web Stories in both Google Search and Google Discover. For those who don’t know, Web Stories began as AMP Stories, and originally rolled out in 2018. Web Stories aren’t meant to “immerse your readers in fast-loading full-screen experiences.” According to Google, “Web Stories …

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Google Discover Is Getting Web Stories

On October 6, Google announced that Web Stories is coming to Google Stories. Web Stories was formally known as AMP Stories. Google said that “the Stories carousel, now available in the United States, India and Brazil at the top of Discover, helps you find some of the best visual content from around the web. In …

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Saying No To AMP Means Worse Ranking And Revenue

AMP, or Accelerated Mobile Pages is a Google-backed project that was created as an open standard for publishers to have their pages load quickly when being viewed on mobile devices, and was introduced in 2015. In early 2016, Google integrated AMP listings into mobile search results. Google decided recently to no longer require AMP in the …

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What Will Publishers Do When Google Lifts The AMP Restriction On Top Stories?

With the AMP restriction on its Top Stories sections being lifted by Google next year in favor of page experience factors, this means that the framework’s exclusive benefit will be opening up as well – eligibility for increased visibility and traffic from the Top Stories carousel. Resources are needed in order to maintain AMP pages, …

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You Can Now Add Custom JavaScript To AMP Pages

This week, Google announced that custom JavaScript can now be added to AMP pages. The amp-scriptcomponent can be used to enable user interactions, and to share code across AMP-enabled and non-AMP pages. According to the AMP team, this was one of the most requested features from developers using AMP. It means that web pages delivered via AMP …

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Google To Add Support For Higher Quality Images In Search, Swipe Up Images & 3D Images

During the State of the Search session at Google I/O on Thursday, Google announced that it will launch higher quality image support, 3D images, as well as the ability to swipe up images from AMP pages. Here’s some info regarding the 3D images from Google’s keynote Wednesday, and swipe navigation with AMP articles. According to Google, …

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AMP WordPress Plugin Now Supports Stories

Google has brought AMP Stories support to WordPress publishers via its latest AMP plugin update. If you’re a publisher and you want to create AMP Stories, you will need to make sure you have the latest version of the Gutenberg plugin installed since the Stories editor replies on features not included in core versions of WordPress. By …

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AMP To Support Custom JavaScript With Amp-Script

Last week on April 11, Google announced that AMP will support custom JavaScript. The AMP Project team posted, “With ‘amp-script’, custom #JS can operate within AMP Documents,” and included a video showing it in practice. This is a teaser of what is to be announced at the upcoming AMP conference in Tokyo, Japan on April 17 …

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Google AMP, Mobile-Friendly Testing Tools Support Code Editing

In an announcement made by Google, both of the company’s AMP and mobile-friendly test tools are now able to support the ability to edit and rerun the test, live.  If you want to make any changes in the code editor to see how it’ll impact the AMP and/or mobile-friendly test, it’s possible to do it now. Some …

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Advertisers Can Now View Google Mobile Speed Scores For More Landing Pages

It’s now possible for advertisers to see the loading speeds of more mobile landing pages due to an algorithm update announced Tuesday by Google Ads.  With this mobile speed score update, the tool can now generate a score on the advertising console without as many ad clicks having occurred as were previously required. The mobile speed score …

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