It's official. Google's mobile-first index has been unveiled and you've probably received a notification from Google Search Console that some of your websites are officially being enrolled in the index. This mobile first index will take precedence over the traditional desktop index Google has been using before and will serve the most appropriate results based on [...]
One of the frustrations for publishers with AMP has been their own domains won't display in the URLs when people click on AMP results from Google Search. Google has been busying working on a fix for months, and there is some good news! A preview was posted on Tuesday for developers to interact with its solution to [...]
On Monday, Bing announced the release of the Bing AMP (Accelerated Mobile Pages) viewer. The release of the AMP viewer gives Bing mobile searchers to access AMP-enabled pages from the search results. Currently, AMP pages are available in the news carousel in the US. It will roll out to other countries in the coming months. It will [...]
On July 17, following the introduction of AMP Stories for publishers in February, the AMP team has announced several updates to AMP Stories, including monetization capabilities. Version 1.0 of AMP Stories is now available to all developers, no whitelisting needed. AMP stories are standalone compilations of pages with AMP and HTML layers of elements such as media, [...]
Two new features Microsoft unveiled two new features within Bing when Fabrice Canel, the principal program manager, made an appearance at SMX Advanced on the morning of June 12. The first thing he announced was the support within Bing Webmaster Tools, which lets users debug and view their JSON-LD markup. Second, he announced support for a Bing [...]
Google has been running a test that serves AMP-enabled landing pages from mobile Search ads to users for just over a year. The company is now experimenting with showing the AMP lightening icon next to the description in some of those text ads. The following example of the test, which was spotted by a reader, is running [...]
At the beginning of this year, Google announced a solution for the AMP cache URL problem where Google would show and let you share the Google AMP URL instead of the publisher URL. The solution was demonstrated at I/O as an early beta of how this would look like for a publisher. So, as an example, rather than showing [...]
Some major publishers and ecommerce sites gave up early on AMP because of its limitations. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge busts four persistent myths about AMP that shouldn't keep you from taking advantage of its incredible speed for mobile page delivery. Brought to you [...]
Recently, Google announced a new mobile ranking algorithm, which is being called the "speed update." According to the search engine, the speed update is will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries.” It's important to state that speed is already a big part of the mobile [...]
During an event in New York City, Google made their plans to help support publishers' subscription business even more clear. A wider framework is being launched called Google News Initiative. It's building on a number of projects the company had announced last fall. Google’s Chief Business Officer Philipp Schindler outlined the three key objectives of the [...]