These days, we live in a world of mobile.  Because so many people are using mobile devices and smartphones, site owners have to think about how quickly their web pages are loading in order to satisfy the user.  On top of that, the effects of slow page speed have been correlated to a decease in overall […]

A report was released this week by Chartbeat that quantifies the benefits of faster mobile page-load times, and specifically, publisher usage of Google AMP and Facebook Instant Articles (FIA).  The report, which is called “The New Speed of Mobile Engagement,” seeks to answer some general questions about the formats: Does improving page load time positively impact readership […]

Google announced more integrations for AMP for Display and Search advertisers at their Google Marketing Next event on May 23. Google is launching a beta for search advertisers to serve AMP-enabled landing pages on mobile from Search ads.  Once a user clicks on a search ad from mobile, the ad will direct to the AMP landing […]

In July of 2016, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick.  And now, Google wants to make AMP the standard for ads across the mobile web. “Things written in AMP, even if they are ads, cannot have poor performance,” said  AMP Ads Initiative tech lead Michael Kleber at Google I/O Thursday. “Everything […]

At Google’s AMP Conf in New York on Marcch 7th, there’s some big news that has been announced.  The big news is that mobile framework is set to roll out to a billion more people in Asia.  Chinese search engines Baidu and Sogou are adopting AMP, as well as Yahoo Japan. David Besbris, Google’s VP of […]

Are you using Google backed Accelerated Mobile Pages (AMP)?  If so, this could be important for you.  It appears that there is an excellent chance that those AMP pages aren’t being tracked correctly, if you’re using Google Analytics. Christian Oliveira, a technical SEO consultant, posted a long, technical explanation of the issues AMP is giving with proper […]

The latest version of Google’s app for iOS has been released on February 16th, and it comes packed with new local search filters, more AMP support and Gboard access. Google has added more local search filters to version 23.0, including “Top Rated” and “Open Now” to the app, as well as the ability to turn on […]

It’s been confirmed by Google that they have temporarily disabled the not mobile friendly label in the mobile results due to a bug.  According to John Mueller, he said that Google has turned “the label off for now” but it “should be ok soon.” This confirmation has come in response to Google mislabeling pages as not mobile friendly over […]

There is a new type of AMP rich card carousel in mobile search results that is being launched Google.  This is in addition to the Top Stories carousel that we’re used to seeing. This new carousel appears in the main mobile results list, and showcases related articles from a single publisher.  They began to appear […]

Google’s AMP initiative, which launched in the fall of 2015, has raised raised the performance standard for mobile content by accomplishing what it promised initially – accelerated mobile pages. But right now, publisher content in AMP format can, for the most part, be called from only a few places, like Bing, Google, Twitter, and Pinterest. […]